In mid September, Pureology Platform Artist Mandy MacFadden attended the 2015 L’Oréal Professionnel Business Forum in Cannes, France. 2,200 hairstylists and salon managers from across the world came together at The Croisette for 3 days during which artistic shows and master classes followed one after another in front of an audience from more than 60 countries.
The ambition of the L’Oréal Professionnel Business Forum is to inspire its participants to build the brightest business future. The LBF has become a privileged networking opportunity among the best global growth performers. The 3 day convention is a unique blend of business and artistic seminars. A prestigious panel of guests took to the stage to give their skilfully orchestrated shows. Just as at fashion shows, you could attend, for example, artistic shows by Franco Curletto from Italy, Kang Sung-Woo from Korea, or even the French Philippe Laurent, who closed the event.